Ignite Your Cannabis Brand with Custom BIC Lighters
LIGHT UP YOUR BRAND: Innovative Ways to Use Custom BIC Lighters in Cannabis Marketing
We are in the midst of the cannabis industry revolution and new brands are being created on a daily basis. With the growing competition, it is very important to strategize the marketing in order to get the attention. Another creative, yet not very common and effective means of advertising is the customized BIC lighter. These are rather mundane objects that can be used in the process of branding and become tools that would appeal to the consumers of cannabis products. Here are some creative ways on how to use custom BIC lighters in your cannabis marketing approach.
1. Branded Giveaways
The simplest way of using the custom BIC lighters is to give them away. When used at trade shows, cannabis festivals, or even in-store promotions, a lighter is always useful and can be branded. It’s always appreciated when you get something for free and a lighter is something that will always come in handy. Thus, placing your logo and a catchy slogan on the lighter you give to potential customers, you give them a useful gift that will help you keep in their reach.
2. Loyalty Programs
The most effective way of ensuring that the customer comes back for more is to build a loyalty program. To this end, you can use custom BIC lighters to motivate the existing customers to buy more. For instance, after the customer has made a certain number of purchases, he or she will get a free lighter with your brand on it. This not only serves as a means of encouraging people to buy but they also get a product that advertises your brand every time they light up.
3. Collaborations With Local Artists
It is well known that art and cannabis culture are related in many ways. Reach out to the local artists and have them come up with special designs for your BIC lighters with which you will launch a limited edition. It also helps in creating a trend among people and also helps the local artists to get recognition. Handmade lighters with unusual designs can become collectible objects, which will only enhance their value and advertise your company.
4. Social Media Contests
To get your audience engaged, try a social media contest in which followers will win custom BIC lighters. Invite the users to post their best cannabis experience or the most innovative ways of using lighters and ensure to tag your brand. This not only raises brand awareness but also helps to create a brand community through the users’ content.
5. Event Sponsorships
Another way of getting your brand out there is to sponsor cannabis-related events. Giving out custom BIC lighters as part of the event goodie bags or even selling them during the event will also boost your visibility. These lighters are likely to be carried by the attendees and taken back to their homes, which means that your brand will be visible to more people even after the event has ended.
6. Themed Lighter Collections
Another idea that may help you engage customers in a fun and interesting manner is to come up with different themes of custom BIC lighters. For instance, you may come up with a line of lighters that depict different cannabis strains, and each lighter will have different artwork and strain details. This not only acts as a form of education but also introduces the aspect of collecting, which will make the consumer buy several lighters.
7. Co-Branding Opportunities
It is also possible to produce sober lighters in collaboration with other cannabis brands. This could include working with a popular strain brand or a cannabis accessories brand. Co-branding is a way in which both the brands can reach out to new customers and improve the brand recognition within the industry.
8. Eco-Friendly Options
Due to people’s increasing concern for the welfare of the environment, the use of custom BIC lighters that are eco-friendly can be a great strategy to differentiate your brand. Highlight the features of the lighter that are friendly to the environment, such as the refillable ones or those that are recyclable. It is, therefore, important to associate your brand with green and environmentally friendly policies, which will attract responsible consumers.
Conclusion
The use of custom BIC lighters as part of your cannabis marketing mix can be both innovative and successful. From giving away branded lighters and loyalty programs to partnerships and event sponsorships, there are many ways of using these rather ordinary objects to boost your brand. The custom lighters are a great way to encourage people and make them engage with your brand, and thus, will help you stand out in the competitive cannabis market.
For more information on custom BIC lighters, visit our official BIC logo lighters page.
